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Trading under the corporate name, SPL Group Ltd markets a comprehensive range of products under three distinct marketing divisions. Each one functions independently and is supported by dedicated services, professional personnel and strategically targeted marketing campaigns. Collectively they have ensured both trade and public product satisfaction, contributing to increased market share growth. SPL Group Ltd divisions include: 1. ITW
PROLINE The ITW Proline division has been trading for many years and has grown to become the leading supplier of a wide range of hardware and hand tool products to the Australian, New Zealand and South West Pacific markets. Australia’s leading supplier of fasteners and shelf hardware to the retail hardware industry, with a portfolio of respected brands including Zenith, Ramset, Buildex, Howard Silvers and Lane. ITW Proline offers retailers the most comprehensive range of screws, bolts and masonry anchors for trade and DIY applications. In addition, we distribute a huge variety of hardware, home security products, and cabinet fittings. |
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2. F.H.PRAGER
The early 1930's witnessed the birth of a range of quality hand tools to the Australian hardware industry under the F.H.Prager brand name by the three Prager brothers. With an established market niche developed over the decades, SPL Group Ltd. saw this product lines untapped potential. In 1997 we added F.H.Prager to the stable with the intentions of building a wider customer base via strategic developments. This included resourcing and re-packaging with the purpose of defining two distinct target markets for the new F.H.Prager brands. These being:
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